Email marketing is the marketing channel with the best ROI. During the last years the general newsletters have changed in terms of personalized content, and the emails sent based on behaviour have become more and more important.
You are limited to a few “triggers” for which an email is sent. You cannot choose carts that include "Dresses" with a total value over $150
You have a limit on products that can be automatically included in the email. You have no control over the recommendation algorithms!
You are limited in how to customize an email, depending on your behaviour and personal attributes.
Send yourself examples of campaigns
It's been a long time since newsletters were sent the same for all users. If you have an editor where you select the products from the database you are lucky. Now you need more to create email marketing campaigns, with minimal effort, for different audiences. Increase your email sales with tools such as analytics, email automation, A / B testing, advanced segmentation, dedicated visual editor.
You can send a newsletter in 5 minutes. You can automatically add recommended products for each and every user, using algorithms. Or you can add manually the promotions you have in your business. Not to mention the customization tags, starting with the last name, first name, location up to the last search or category of most interest.
You recover even 20% of the abandoned carts. The best performing email retargeting campaign can be customized according to the cart value! Moreover, it automatically includes unique vouchers in each email sent.
Each user has different interests. Each client uses the site of your business differently. Give them a more enjoyable experience than most. Or do you also send high-heeled shoes to men who search the site for Pants?
Newsletters sent to different segments have 2 times more sales than those sent to the entire list. Segmentation means more than location, gender and age. It groups users according to what they visited on the site, in the last 7 days. Behaviour defines the interest of the users, so use this to increase your conversion rate.
Hi **|firstname|default ('')|**. Thank you for being our big fan. I saw that you are interested in **|latestUserActivity.query|default('our products')|**. {% if user.county == 'London'%} In London we have free delivery! {%/if%}
This is a simple example of customization, including display conditions!
The information collected from the site is pure gold. Use recommendation algorithms to display to each user the products that interest them and for which the chances of acquisition are maximum.
Newsletters can be completely customized. Combine advanced segmentation with automatic weekly, monthly or even daily sending. Thus you obtain maximum results, with little effort. You just have to follow the results and take the orders!
Do you want to try advanced email marketing for your business?