The most important InboxTarget functionality, for more sales through retargeting and automation
Top features used in a marketing automation service
The list below is incomplete but constantly improving. If you make a free account you will benefit from all the ones below and the ones that are missing.
| InboxTarget Features |
|
|---|---|
| Setup & Integrations | |
| Plugins / modules / extensions for ecommerce platforms |
|
| Standard ecommerce / e-mail events are tracked by default |
|
| Tracking custom events |
|
| Automatic tracking and user identification |
|
| TagManager support |
|
| Account management and support | |
| Predefined scenarios / campaigns |
|
| User Management and roles |
|
| In app support, knowledgebase and chat |
|
| Configuring communication limits with users |
|
| Other support channels, Skype / Email / Phone |
|
| Notifications | |
| 1 Click Installation |
|
| Baheviour based delivery |
|
| Dynamic content and tags |
|
| Instant delivery for the entire list |
|
| UTM custom tracking |
|
| Email Marketing | |
| Newsletters, including product data |
|
| Workflow in transactional emails based on users’ behaviour |
|
| Automatic, recurring newsletters |
|
| Visual emails editor with advanced but simple drag & drop |
|
| Unique coupon codes generation |
|
| Content and subject A / B testing |
|
| Email provider A / B testing (Mandrill / Mailgun / Sparkpost / Amazon / Sendgrid / ElasticEmail / SMTP) |
|
| Email dynamic customization |
|
| Include recommended products in the email |
|
| Advanced user segmentation, based on attributes |
|
| Advanced user segmentation based on events, including conditioned by products |
|
| Customizable UTM tracking at campaign level |
|
| Direct editing of HTML code |
|
| Product recommendations | |
| Merge existing content |
|
| A / B testing of content, design and algorithms |
|
| Fast delivery in 0.5 seconds |
|
| 20 recommendation algorithms included. Cross-sell / Upsell and others |
|
| Embedded on the site or in third-party solutions |
|
| Click and purchase reports |
|
| Site interactions | |
| Popup / widget email collectors |
|
| Template gallery you can use right away |
|
| Dynamic messages on the site |
|
| Lots of triggers: click, exit intent, page load, scroll, wait |
|
| Advanced segmentation on the site, over 40 rules |
|
| User data collection | |
| Surveys and forms |
|
| Net Promoter Score |
|
| Predefined data collection campaigns |
|
| Reporting and statistics | |
| Detailed campaign values |
|
| Ecommerce catalogue |
|
| Custom segments evolution |
|
| Site activity reports |
|
| 360° panoramic view of the user |
|
| 3Assisted Conversion Reports |
|
| Third party integration | |
| Other email suppliers (Sendgrid, Mandrill, Mailgun, Sparkpost, ElasticEmail, AmazonSES, SMTP) |
|
| Google Analytics |
|
| External APIs to send new emails |
|
| API code for requesting coupon codes |
|
| Offline integration | |
| Tablet system in stand |
|
| Through Beacon |
|
| API | |
| Javascript API |
|
| Add / edit contacts on the server |
|
| API for sending events |
|
| Is there anything missing? If yes, get in touch with us, become our client and we will be happy to add it for free. | |
The list above includes the most common marketing automation features used by most of our clients. Some smaller tools have not been added to keep things simple. If you have any specific questions, please contact us.