Marketing automation plays a very important role in insurance sector. There are campaigns for the whole process, from taking over the prospectuses and until the expiration and extension of the policies.
You it's easier it is to extend a contract than to take on a new client. And the costs are much lower. Automate the communication with customers and win them over the long term.
Your insurance clients have different personalities. Personalize your communication with each of them and test different versions to see which to ones they react best.
Email, push or sms? What works best for you? Or what do your customers prefer?
In insurance, the most important thing is to invest in recurring clients. Let's see how we can do this.